Kermit's objections aside, it is easy being green, at least according to Ford Motor Company. Making cities green is getting easier too, as Ford Motor Company expands its Escape Hybrid taxi program to more cities across the country.
![]() Chicago is using Ford's hybrid Escape taxi for one year to evaluate how it would do on the city's streets. The city plans to make every taxi company incorporate hybrid vehicles into its fleet by June 2007. |
Announced at the 2006 Chicago Auto Show by Escape hybrid "spokesfrog," Kermit the Frog, Ford told the city of its plan to expand its hybrid taxi program to the Midwest's largest city. Chicago's Escape hybrid test taxi program involves a one-year evaluation of one Escape hybrid taxi given to the Department of Consumer Services. The department's plan is to use the hybrid taxi to educate the public and cab drivers about the benefits of hybrid taxis before the city's June 2007 mandate that taxi companies incorporate hybrids into their fleets.
"Mayor Daley's goal is to make Chicago the greenest city in America. Adding hybrid taxis will help Chicago meet this goal. Allowing and encouraging Chicago to use hybrids as taxis brings us one step closer to having one of the best taxi industries in the country," said Norma Reyes, Commissioner of the Department of Consumer Services.
![]() ![]() ![]() The Ford Escape hybrid taxi driven by San Francisco cabbie Paul Gillespie (bottom) saves him $30-$35 a day in gas. |
Ford is the only American company with two hybrid vehicles in production and on the road; both Escape and Mercury Mariner compact SUVs currently offer hybrid variants. By 2008, the automaker plans to increase that number to six by adding hybrid versions of the Ford Fusion and Mercury Milan midsize cars and Ford Five Hundred and Mercury Montego large cars to that list.
Last week, Kermit was back in Chicago to give the Escape hybrid's keys to the city, kicking off Ford's eight-city Escape hybrid education tour. The purpose of the tour is not only to educate the public about the benefits of hybrid taxis, but also to increase awareness about hybrid technology in general.
"Ford is providing this as a tool to educate the public about this type of technology and we hope this vehicle will help companies invest in hybrid technology," Reyes said.
According to Ford, the advantages of the hybrid taxi program are numerous and benefit everyone involved. Escape hybrid taxi operators in New York and San Francisco are saving an average of $30-$35 a day in gas costs versus driving a shift in a Ford Crown Victoria taxi. They are also able to spend more time driving fares and less time filling up with Escape hybrid's 500 mile-per-tank range.
Ford also stresses the environmental pluses of the program, claiming one Escape hybrid driven 100,000 miles saves 1,666 gallons of gas and prevents 32 pounds of carbon emissions from being released into the air. The automaker also comes out ahead as taxi drivers, like San Francisco's Yellow Cab Escape hybrid cabbie, Paul Gillespie, become spokespeople for both hybrids and Ford.
"If this vehicle didn't work, I wouldn't be here today. Credibility and dependability is important in this line of work," said Gillespie.
![]() Spokesfrog Kermit passes the Escape keys from Ford's Director of Sustainable Mobility, Nancy Gioia (right), to Chicago's Commissioner of the Department of Consumer Services, Norma Reyes (left). |
A Yellow Cab Company driver for 15 years, Paul Gillespie has been driving an Escape hybrid since February of 2005 in San Francisco and believes that everyone "has to start pushing the envelope a little in terms of clean technology." Logging almost 135,000 miles, Gillespie credits his hybrid cab with saving him $3,000 in gas money each year. His passengers like it too.
"You have to explain that I don't need to stop and plug it in or that the engine didn't just die out and now we have to walk home," Gillespie said of familiarizing his customers with the hybrid cab.
Gillespie has had his share of famous fares ride in his cab,
Kermit among them. "When you're romantically linked with a
pig, it's important to have an escape," Kermit
joked.
While Ford hasn't released plans to expand the program to other
metropolitan areas, the automaker's Director of Sustainable
Mobility, Nancy Gioia, is optimistic that more cities are in Escape
hybrid's future. "The Escape hybrid's success with
both the taxi drivers and the public represents a real-world
example of the Escape hybrid's capability, reliability, and
dependability," she said.









