2011 Land Rover LRX Additional Features

Like LR2, the 2011 Land Rover LRX will come with four-wheel antilock disc brakes, stability/traction control, front side airbags, curtain side airbags, and 18-inch standard tires with a 19-inch option. The LRX concept rolled on 20-inch rims, and those might be available too. Other extras should match the LR2’s list, including rear-obstacle detection, sunroof, bi-xenon headlamps, electrically heated windshield, and navigation system.

The concept drew attention with several jazzy features, such as “3D” electronic instrumentation, dual touch-screen displays, and removable, power-adjustable speakers at the rear of the cargo bay. It also sported a gee-whiz “ambient lighting” system that changes from blue to red with the vehicle in Sport driving mode, or to green in the Terrain Response System’s “eco” mode. We suspect the production model will drop most of these gimmicks for cost reasons. So, too, the concept’s fairly heavy use of lightweight structural materials as another aid to fuel economy, though we do expect a few weight-saving aluminum body panels and plenty of bright alloy trim inside.

Land Rover touts the LRX concept as a “powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles. LRX is in every respect a Land Rover, but it’s a very different Land Rover.” All that should apply to the showroom version and doubtless other future Land Rovers. So overall, Britain’s SUV specialist seems to be moving with the times at last, and that’s a happy deal for consumers and the world we live in.

A Notable Feature of the 2011 Land Rover LRX

Though some may find it odd that an Indian company should own the venerated Land Rover and Jaguar brands, Tata is a fast-growing, multifaceted international concern with big ambitions and deep pockets. Named for its founding family, Tata began in 1945 as a locomotive manufacturer, then added commercial-vehicle production for the India market in a 1954 joint venture with Germany’s Daimler-Benz. The first Tata-designed trucks didn’t roll out until 1977, however, and the company’s involvement with passenger cars came only in 1994, when it began local production of various Mercedes-Benz models. Yet just four years later, Tata introduced the first all-India passenger car, the aptly named Indica subcompact. More models soon followed. Fast forward to early 2008, when Tata made major news by unveiling the world’s cheapest car, the tiny Nano, conceived by CEO Ratan Tata to replace small motorcycles as affordable family transport for India and other emerging markets. Designed to sell for a scarcely believable $2500, the Nano has already attracted close scrutiny by major automakers as an exercise in low-cost engineering that could well change the global industry landscape.

Given this background, it’s no surprise that CEO Tata--who some see as a 21st century Henry Ford, ironically enough--is taking a respectful, hands-off approach to the new jewels in his corporate crown. Indeed, he has gone out of his way to reassure employees, investors, and the general public that Land Rover and Jaguar will remain as British as bulldogs, continuing to operate in England under existing managers, but with a level of financial support that Ford can no longer provide. So it’s business as usual and full speed ahead for future products like the LRX, at least for the near term--welcome news for Land Rover and Jaguar fans who had been fearing the worst.