2010 Toyota Prius: Tester's Comments

2010 Toyota Prius 

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  • MSRP: $21,000 - $27,270
  • Invoice: $19,950 - $25,384

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Find out what the Consumer Guide Automotive testers had to say about the 2010 Toyota Prius. See if the 2010 Toyota Prius is right for you.

Vehicle Evaluated


Make/Model: 2010 Toyota Prius
Trim Level: Prius I
Arrival Date: 08/20/2009
Engine: dohc I4/electric
Bodystyle 4-door hatchback
Transmission: CVT automatic
4WD/AWD: No
Base Price: 22,000
Price as Tested: 23,399
Mileage at Beginning of Test: 4639
Mileage at End of Test: 4931
Total Measured Miles: 292
Total Fuel Used: 5.883 gals.
Consumer Guide Fuel Economy: 49.63 mpg (what's this?)
Problems During Test: None
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Major Options

XM Satellite Radio Kit, Carpet Floor Mats & Cargo Mat

From the Back Seat

Damon Bell

It's easy to understand the Prius's appeal among mainstream car shoppers; it delivers world-beating fuel economy without asking its driver or occupants to make any serious sacrifices. Driving thrills are not this car's forte, but Prius stacks up remarkably well against other garden-variety family sedans in road manners, overall comfort, and price... all while handily trouncing them on fuel economy.

Ed Piotrowski

It's awfully hard to argue against a car that costs less than $24,000 and achieves 50.7 mpg in everyday driving. In addition to this price and fuel economy benefit, Prius is a roomy, fairly comfortable midsize sedan. Would I buy one? No. However, for those who place frugality high on their priority list, you can't do much better.

Vehicle Evaluated


Make/Model: 2010 Toyota Prius
Trim Level: Prius V
Arrival Date: 05/20/2009
Engine: dohc I4/electric
Bodystyle 4-door hatchback
Transmission: CVT automatic
4WD/AWD: No
Base Price: 27,270
Price as Tested: 27,271
Mileage at Beginning of Test: 3677
Mileage at End of Test: 4287
Total Measured Miles: 610
Total Fuel Used: 12.245 gals.
Consumer Guide Fuel Economy: 49.82 mpg (what's this?)
Problems During Test: None
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Major Options

Voice-Activated Touch Screen DVD Navigation System (JBL AM/FM 4-Disc In-Dash CD Changer, Integrated XM Satellite Radio Receiver, MP3/WMA Playback Capability, Hands-Free Phone Capability via Bluetooth, Eight Speakers, Back-Up Camera), Pre-Collision System (PCS), Dynamic Radar Cruise Control (DRCC), Lane Keep Assist (LKA), Intelligent Parking Assist (IPA), Safety Connect, LED Headlamps with Fog Lamps, Smart Key System (Three Doors), Auto-Dimming Inside Rearview Mirror, 17-Inch Alloy Wheels with 245/45R17 Tires, HomeLink

From the Back Seat

Don Sikora

The new Prius impresses as a fine midsize car, quite an accomplishment for Toyota that the statement doesn't need the qualifier "for a hybrid." Prius is better equipped, more refined, roomier, and more efficient in our testing than the smaller Honda Insight, enough so that the Toyota seems to be worth the extra money the company asks.

Tom Appel

I was never really on board with Prius. I found the last generation to be a little too committed to being wonky. Plus, the hybrid system was kinda crude, with the engine stop/start feature operating intrusively and the regenerative brakes kicking in and out with an irregular suddenness that made slowing down an adventure. That's all changed. The new grown-up Prius is a slick ride, with a pleasantly transparent hybrid system, peaceful cabin, and more refined ride. Oh, it also gets nearly 50 mpg in the right hands. A note to all you crazy Prius fans out there: Now you really have something to get excited about.

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