2010 Kia Soul: Tester's Comments
2010 Kia Soul
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- MSRP: $13,300 - $17,900
- Invoice: $12,755 - $16,775
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Find out what the Consumer Guide Automotive testers had to say about the 2010 Kia Soul. See if the 2010 Kia Soul is right for you.
Vehicle Evaluated

| Make/Model: | 2010 Kia Soul |
|---|---|
| Trim Level: | Soul sport |
| Arrival Date: | 04/28/2009 |
| Engine: | dohc I4 |
| Bodystyle | 4-door wagon |
| Transmission: | 5-speed manual |
| 4WD/AWD: | No |
| Base Price: | 16,950 |
| Price as Tested: | 18,345 |
| Mileage at Beginning of Test: | 3102 |
| Mileage at End of Test: | 4488 |
| Total Measured Miles: | 1386 |
| Total Fuel Used: | 47.631 gals. |
| Consumer Guide Fuel Economy: | 29.1 mpg (what's this?) |
| Problems During Test: | None |
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Major Options
Power Sunroof
From the Back Seat
Don Sikora
Kia's new Soul is more substantial feeling, and a bit more refined, than most subcompacts, and it packs a solid degree of practicality into its tidy dimensions. To me, the Soul's funky factor seems more superficial than the quirky-to-the-bone Nissan cube, but this likable little box deserves serious consideration in the class.
Ed Piotrowski
Soul seems to be most content working as an urban runabout. Take it out of its natural environment, make it a highway cruiser, and it gets frightened. It sways in even moderate crosswinds, and the sport model gets extremely fidgety over bumps taken at higher speeds. I'll reserve final judgment until I spend more time in a non-sport Soul. Pass on the Soul sport, and look to the less-expensive trim levels, which should provide sound competition to Nissan's incoming cube and the veteran Scion xB.
Jack Stewart
Soul has great interior room in a small package. It is also comfortable and fun to drive around town. Whether it will appeal to its intended urban hipster market or Boomers remains to be seen.
Jennifer Geiger
Look out Scion xB, Kia's Soul offers just as much funky style for less cash. It may be slower and have a cheaper looking and feeling interior, but Soul's roomy cabin, easy iPod controls, and excellent close-quarters maneuverability make it a perfect city car.
Tom Appel
Roadside pundits declaiming Soul's shape as trendy are missing the boat. Scion nailed this package with the first xB, and Kia and Nissan are working wonders with the like-concept Soul and Cube respectively. Simply, this box on wheels make sense. Packaged with both care and whimsy, the Soul is a practical delight. Fun to drive, easy on the wallet, and only modestly thirsty, Soul should be on your shopping list.
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