2010 Ferrari California Buying Advice

The 2010 Ferrari California will be available in many colors including Azzurro blue.

The prancing horse badge packs immense status and reputation. That's why any new Ferrari is always in high demand and hard to get, especially in the early going. The California should be no different, despite its role as the "people's Ferrari" and despite the current turbulence in the global economy. One source ­says Maranello expects to sell 4000 Californias worldwide in the first year or so--all of it "plus business." Many of them should come to North America, which remains the company's largest single market, but just how many is unclear. After all, Ferrari now sells in 51 other countries, including the booming China, Russia, and Middle East markets, and the California's lower price suggests U.S. buyers will be competing with overseas customers as never before. The obvious lesson here is to order early and be prepared to pay over sticker for a high spot on the waiting list.

2010 Ferrari California Release Date: As noted, the new "baby Ferrari" made its world debut at the October 2008 Paris Auto Salon. European sales would presumably commence by year's end, with U.S. deliveries likely beginning very late in the second quarter of '09 for the 2010 model year.

2010 Ferrari California First Test Drive: TBD. 

2010 Ferrari California Prices: As noted, the 2010 Ferrari California could cost less than the F430, but how much less remains to be seen. Based on published estimates and pricing of stated competitors, we think the minimum will be $180,000 at the current dollar/euro exchange rate.