Lamborghini Ad Personam

Lamborghini
At the 2009 Detroit Auto Show, Lamborghini basically rehashed the products it showed at the late-2008 Los Angeles Auto Show. It displayed a convertible version of its Gallardo LP560-4, along with a Gallardo and Murcielago (pictured) that were customized as part of the brand's new "Ad Personam" program.

Ad Personam is similar in concept to programs offered by other ultra-high-end manufacturers, such as Ferrari. The reasoning is, if a buyer is going to shell out more than $150,000 for a car, he or she should be afforded the opportunity to pick out paint and trim to his or her exact specifications.

There was no mention regarding how much this service costs, but figure on an added cost of at least five figures to whichever Lambo you want to buy. Ad Personam is available right now.


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