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2008 Toyota Prius
Date Published: 5/10/08

2008 Toyota Prius
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MSRP:
$20,950 - 23,220

Invoice:
$19,692 - 21,310

Class:
Midsize Car
2008 Toyota Prius
Expert Rating Summary
Category Base w/navigation Rating (See All
Ratings)
Midsize Car Average Rating
Acceleration 3 5.6
Fuel Economy 10 5.5
Ride Quality 7 6
Steering/Handling/Braking 4 6
Quietness 6 6
Controls 4 6.3
Details 5 5.6
Room/Comfort/Driver Seating (front) 6 6.7
Room/Comfort (rear) 6 5.2
Cargo Room 3 4.1
Value within Class 6 6.2
Total Score: 60 63.2
Ratings: Maximum 10 points per category
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2008 Toyota Prius Review
The 2008 Toyota Prius adds a new lower-priced Standard model but is otherwise unchanged. This gas/electric hybrid car is a five-passenger, 4-door hatchback that teams a 4-cylinder engine with a battery-powered electric motor for 110 hp. Toyota's hybrid system automatically runs on one or both of its power sources to balance acceleration and fuel economy. No plug-in charging is required. Prius has a continuously variable automatic transmission (CVT). In addition to the Standard, Base and sport-themed Touring trim levels are offered. Available safety features include ABS, traction control, antiskid system, curtain side airbags, and front side airbags. Tourings have a sport suspension, fog lights, and xenon headlights. Standards cost about $1400 less than the Base and are unavailable with features such as cruise control and heated power mirrors.
Competition
Consumer Guide Automotive places each vehicle into one of 18 classes based on size, price, and market position. Midsize Cars represent the heart of the U.S. car market. Most are price-sensitive, conservatively designed, family oriented sedans and wagons.

Our Best Buys include Honda Accord and Kia Rondo. Our Recommended picks are the Ford Fusion, Hyundai Sonata, Kia Optima, Mazda 5, Mercury Milan, Nissan Altima, Saturn Aura, and Toyota Camry.

New or significantly redesigned models include the Chevrolet Malibu, Dodge Avenger, Honda Accord, and Mazda 5.

News
A redesign for Hollywood's favorite hybrid is reportedly on for 2010 or 2011. Because the current model owes some of its popularity to distinct styling, the replacement, too, is expected to look like no other hybrid-power Toyota. There's also talk of a new powertrain with a plug-in electric side to allow running longer and farther without the gas engine. We also hear the new system might include a driver-adjustable selector for favoring acceleration or fuel economy as needed. What these changes might do to sticker price is unclear, but Toyota seems less concerned now with value than having Prius be a showcase for the company's latest and best hybrid technology.

Meantime, the current Prius is apparently selling now without the long waits and padded sticker prices of the past couple of years, this despite heightened public concern over long-term fuel prices. So if you can't wait for the new one, you should be able to get a decent deal right now, though probably not much of a discount.
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