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2008 Toyota Prius Prices & Equipment
Date Published: 6/28/08
Prices and equipment packages for the 2008 Toyota Prius are provided as part of our in-depth review of the 2008 Toyota Prius. With the latest manufacturer-rebate information, you can compare the 2008 Toyota Priusto other vehicles in your price range.
2008 Toyota Prius Prices & Equipment
Model Prices
Prices Updated: 06/17/2008
Trim Name Retail Price Dealer Invoice Destination Charge
Standard 4-door hatchback $21,500 $20,210 $660
Base 4-door hatchback $22,875 $21,064 $660
Touring 4-door hatchback $23,770 $21,816 $660
Price note: Prices are for vehicles distributed by Toyota Motor Sales, U.S.A., Inc. The dealer invoice and destination charge may be higher in areas served by independent distributors.
Pricing Key: Retail prices listed with each report are set by the vehicle's manufacturer. These figures appear on each car's federally mandated window sticker. Most price lists also include dealer-invoice prices. Dealer-invoice prices are what the dealer pays the manufacturer for the car and its factory-installed options. The destination charge is not included in the suggested-retail or dealer-invoice price and must be added to the cost of the vehicle. Car companies change prices frequently throughout the year. If the prices published do not match those on the vehicle's window sticker, the manufacturer has probably altered the price recently.
NA = price note available, NC = no charge.
Rebates and Incentives
There are no rebates or incentives at this time.
Consumer Guide®'s Rebates and Incentives represent a summary of national manufacturer programs available. Regional restrictions may apply, and offerings may vary by model. For a complete list of Rebate & Incentive programs click here.
Standard Equipment
Standard
Powertrain
1.5-liter 4-cylinder gasoline engine, electric drive motor, continuously variable transmission (CVT), traction control.
Safety
Dual front airbags, front side airbags, curtain side airbags, antilock brakes, brake assist, tire-pressure monitor.
Comfort and Convenience Features
Air conditioning w/automatic climate control, interior air filter, tilt steering wheel w/radio and climate controls, cloth upholstery, front bucket seats, center console, split folding rear seat, power mirrors, power windows, power door locks, remote keyless entry, AM/FM/CD player, outside-temperature indicator, trip computer, variable-intermittent wipers, illuminated visor mirrors, rear defogger, intermittent rear wiper, automatic-off headlights.
Appearance and Miscellaneous
Theft-deterrent system, rear spoiler, 185/65R15 tires, alloy wheels.
Base adds to Standard:
Comfort and Convenience Features
Cruise control, heated power mirrors, cargo cover.
Touring adds to Base:
Appearance and Miscellaneous
Xenon headlights, fog lights, sport suspension, 195/55R16 tires.
Optional Equipment
Major Packages
Retail Price
Invoice Price
Pkg. 2
Base, Touring
$575
$518
Antiskid system, rearview camera, AM/FM/CD/MP3 player, digital-media-player connection, keyless access and starting.
Pkg. 3
Base, Touring
$2,105
$1,895
Antiskid system, rearview camera, keyless access and starting, JBL AM/FM radio w/in-dash 6-disc CD/MP3 changer, digital-media player connection, wireless cell phone link, universal garage door opener, alarm.
Pkg. 4
Base
$2,580
$2,322
Pkg. 3 plus xenon headlights, fog lights.
Pkg. 5
Touring
$2,905
$2,615
Antiskid system, navigation system, rearview camera, keyless access and starting, JBL AM/FM radio w/in-dash 6-disc CD/MP3 changer, digital-media player connection, wireless cell phone link, universal garage door opener, alarm.
Pkg. 6
Touring
$4,175
$3,758
Pkg. 5 plus leather upholstery, leather-wrapped steering wheel.
Preferred Accessory Pkg.
Base, Standard, Touring
$277
$181
First-aid kit, cargo net, floormats, cargo mat.
Comfort and Convenience Features
Satellite radio
Base, Standard, Touring
$449
$359
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