Scion began selling in the East Coast, Southeast and Gulf states in March. It adds the rest of the nation in June, along with a third model, the sporty tC midsize coupe. This blends a European Toyota platform with unique 2-dr styling and a 160-hp 2.4-liter 4-cyl engine. Scion says the "well under $20,000" price will include air conditioning, cruise control, sunroof, and power windows/locks/mirrors.

As for the xB, Toyota is said to be debating whether to redesign it or replace it with something completely different. The latter plan fits Scion's aim of being the newest and coolest with what a Toyota exec calls "quick-hit, fast-turnaround products." But it's also a spendthrift approach that could tax even Toyota's deep pockets, and some analysts think here-today gone-tomorrow models could confuse or even turn off some buyers. Whatever Toyota decides, you won't see it in showrooms before model-year 2007.

Until then, expect Toyota to keep the xB on young America's mind with limited-edition trim-and-equipment options. The first of these debuted in March as the "Series 1.0," a $1000 package offering bright orange paint, roof spoiler, and special interior trim and lighting. Only 2100 will be available.