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2003 Lincoln Town Car
Date Published: 2/20/08

2003 Lincoln Town Car
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MSRP:
$40,785 - 51,315

Invoice:
$37,427 - 46,903

Class:
Premium Large Car
2003 Lincoln Town Car
Expert Rating Summary
Category Cartier L Rating (See All
Ratings)
Premium Large Car Average Rating
Acceleration 4 6.5
Fuel Economy 4 4.1
Ride Quality 8 8.2
Steering/Handling/Braking 4 6.6
Quietness 8 7.8
Controls 7 5.7
Room/Comfort/Driver Seating (front) 7 8.1
Room/Comfort (rear) 8 7.6
Cargo Room 6 4.8
Value within Class 4 5.3
Total Score: 60 64.7
Ratings: Maximum 10 points per category
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2003 Lincoln Town Car Review
Revised styling, underskin mechanical changes, and the midyear availability of a navigation system highlight the 2003 revamp of the lone American-brand rear-wheel-drive full-size luxury sedan. Town Car ascends through Executive, Signature, and Cartier trim levels, topped by a limousinelike Cartier L that adds six inches to the wheelbase. All retain a 4.6-liter V8, which gains 14 hp this year. A 4-speed automatic is the sole transmission. Traction control is standard, but no antiskid system is offered. New for '03 is a revamped frame and suspension, different steering system, and standard 17-inch tires vs. 16s. Brakes are antilock 4-wheel discs, now with full-power assist. In addition to reworked front and rear sheetmetal, Town Car has a restyled dashboard with a dual-zone climate system and CD/cassette audio. Front side airbags are new and standard, but rear airbags or curtain side airbags are unavailable. Power-adjustable pedals, leather upholstery, and a front bench seat are standard. A rear-obstacle-detection system is optional on Executive, standard elsewhere. High-intensity headlamps and the new navigation system are available on all but the Executive. With the advent of the navigation system, Lincoln dropped its formerly optional Vehicle Communications System.
Competition
With wide price ranges and numerous body configurations, this diverse segment has two clear Best Buy choices--the refined Lexus LS 430 and the unique Audi A6. The LS 430 can't be beat for comfort and features at around $55,000, while the A6 earns Best Buy status for its blend of space, performance, design sophistication, powertrain choices, and workmanship at prices below those of most rivals.

We Recommend the Acura RL--a steal at around $45,000 fully equipped. Though it is a front-drive V6 in a field of V8 rear-drive models, it has a great ride, plenty of power, and is quite luxurious. If you are looking for something a bit more sporting, we Recommend BMW 5-Series. If your taste ranges more toward the luxury end, then take a look at the roomy Cadillac DeVille.
News
Town Car remains a cash cow for Lincoln, but isn't selling like it used to: down 17.9 percent year-to-year for calendar 2001 and another 13.6 percent in the first half of '02. This is why the 2003 models were heavily revised and launched early. Whether Town Car sales perk up remains to be seen. But one thing has been clear for a long time. Like Cadillac's equally traditional DeVille, Town Car appeals to an aging audience that's shrinking year-by-year, which means demand will eventually reach a literal dead end.

Even so, Lincoln apparently isn't giving up on big sedans. While Town Car should run pretty much as is for the next few years, observers expect it will get a more contemporary running mate. Said to be inspired by the retro-look 2002 Continental concept, it would be a more sophisticated full-size Lincoln aimed at younger buyers. Specifics and timing are unknown, but the model may bring the Continental name out of limbo and could eventually replace Town Car altogether.

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