Falling squarely in the middle of Daewoo's three-car lineup, the Nubira was a relative large front-drive subcompact. Somewhat bigger and more powerful than the entry-level Lanos, it was smaller than the "flagship" Leganza sedan. Rivals included the Ford Focus, Honda Civic, Hyundai Elantra, Mazda Protege, Toyota Echo, and Chevrolet Prizm. Initially, Nubiras came in three body styles: four-door sedan, four-door hatchback, and four-door station wagon. The hatchback would last only a single season. Sole engine was a 2.0-liter, dual-overhead-cam four-cylinder, mated to either a manual gearbox or optional automatic transmission. The Nubira CDX was unusual for its class, with standard antilock braking (optional in the SX). Daewoo was the third South Korean automaker to enter the U.S. market, trailing Hyundai and Kia. Rather than starting with regular dealerships, Daewoo initially recruited teams of students to promote the car on college campuses. As that program was found wanting, conventional dealerships began to spring up around the country. Buyers got a roadside assistance program as part of their new-Nubira purchase.